1. Fractional VP of Alliances (Premium Engagement)

For CEOs and CROs who need a senior leader without hiring one full-time.

Includes:

• Ecosystem strategy development
• Partner tiering & prioritization
• Co-selling frameworks
• Channel + direct sales alignment
• Executive-level GTM modeling
• Board-ready reporting

Exclusive. Limited to a small number of clients.

2. Partner Ecosystem Buildouts

For companies who know partnerships matter but don’t have the frameworks.

We deliver:

• Full partner ecosystem audit
• Ideal partner profile definition
• Tiered partner program design
• Compensation & incentive structures
• Co-marketing & co-selling playbooks
• “Phone Ring Test” partner validation
• Partner success & enablement toolkit

This is the system I spent decades refining — now available as an executable package.

3. Partner Program Accelerator (Done With-You)

Your team + my team=Fast execution.

Perfect for companies who need momentum now.

Includes:

• Rapid 60–90 day sprints
• Partner pipeline architecture
• First 5–10 high-impact partners sourced
• Co-sell and co-market launch kits
• Internal alignment workshop

Move from “we should do partnerships” to “holy crap, look at the pipeline.”

4.  Consulting Through Experienced Partner Experts

You get my strategy.

My certified partner consultants help implement.

This lets us scale without diluting quality.

Our consultants are trained directly in:

• The Partnership Playbook Method™
• Ecosystem Revenue Modeling
• Tiering, Scoring & Certification Systems
• Co-Sell Velocity Frameworks
• Modern Partner Ops & Tech Stack

If you work with them, you’re still working with me — at scale.

We work best with:

• SaaS companies doing $5M–$200M ARR
• Tech companies preparing for Series B–E
• Enterprise orgs modernizing partner strategy
• Companies expanding globally through alliances
• Founders who know direct-only sales will eventually stall

Industries: SaaS, HR tech, ed-tech, cybersecurity, data/AI platforms, fintech, workflow automation, enterprise software.

1.  The Partnership Playbook Method™

A complete, end-to-end operating system for building partner ecosystems that actually scale.

This method gives companies a repeatable, predictable path for:

• Designing a modern partner program from scratch
• Tiering and scoring partners based on value, fit, and velocity
• Building the co-sell, co-market, and co-deliver motions
• Operationalizing everything inside your existing sales engine

It’s the strategic backbone behind every engagement — and the reason partner revenue becomes measurable instead of magical thinking.

2. The Phone Ring Test™

A brutally honest prioritization framework that cuts through the noise and reveals which partners actually matter.

Most companies waste time on partners who will never produce. This test quickly identifies:

• Who can (and will) bring real opportunities
• Which alliances are worth investing in
• Who’s just putting your logo on a slide deck

It protects your time, your team, and your budget — and focuses everything on partners who move revenue now.

3. The Partner Velocity System™

The blueprint for turning partners into a consistent, predictable revenue engine.

This system breaks down the exact steps that increase momentum across all partner types:

• How partners source pipeline
• How to accelerate co-selling and deal progression
• How to keep partners engaged and enabled
• How to remove friction between sales and partnerships

It transforms “random acts of partnership” into a measurable revenue channel with targets, dashboards, and accountability.

4. The Ecosystem Revenue Blueprint™

A step-by-step architecture that aligns your entire GTM motion — product, sales, marketing, and partners — around ecosystem-led growth.

This is where strategy becomes execution.

The blueprint clarifies:

• What partners to build with
• How partners integrate into the customer journey
• How to design ecosystem product hooks
• How to activate co-marketing, co-selling, and co-delivery
• How partner motions scale across markets

If you want a modern, ecosystem-driven company, this is the foundation.

5. The Alliance Leadership Operating System (AL-OS)™

The internal leadership system that separates elite partnership executives from everyone else.

AL-OS teaches organizations how to:

• Develop executive-level influence
• Navigate political landscapes across sales, product, and marketing
• Earn trust with GSIs, ISVs, and strategic alliances
• Lead partner teams that deliver revenue, not activities
• Operate with clarity, confidence, and momentum

This is the mindset and skill set of world-class ecosystem leaders — codified into a repeatable operating system your org can adopt.